Manager B2C Integrated Marketing Campaigns

Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,500 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.

The Manager B2C Integrated Marketing Campaigns is responsible for planning, coordinating and delivering RHG's integrated B2C marketing campaigns end-to-end. The role supports the development of campaign strategy and go-to-market plans, and takes ownership of activating and executing campaigns across channels — ensuring all stakeholders, workstreams and deliverables come together on time and on brief.

Working in close collaboration with Brand, CRM, Content, Creative Service Desk, Digital, Revenue management, Loyalty, Area marketing and Agencies, this role is the connective tissue that makes integrated campaigns happen. It requires strong project management, channel knowledge, analytical thinking and the ability to work across multiple stakeholders and markets simultaneously.

1. Campaign Planning & Go-to-Market

• Develop the annual campaign strategy, contributing to audience definition, message architecture and go-to-market plans in close collaboration with senior marketing leadership

• Develop and maintain the go-to-market plan for each campaign: channel mix, timing, asset requirements, budget tracking and success metrics

• Define campaign objectives aligned to business KPIs — direct bookings, revenue contribution, member acquisition, CTOR and brand awareness and consideration

• Monitor the competitive landscape, market dynamics and guest behaviour data to inform campaign planning and bring relevant insights to the team

• Prepare and manage campaign briefs, ensuring clarity of scope, audience, messaging and deliverables before execution begins

2. Cross-Channel Activation & Execution Orchestration

• Coordinate end-to-end campaign delivery across all relevant channels: email, push, paid media, social, website, OTA, in-hotel, contact centre and PR

• Serve as the day-to-day point of coordination across stakeholder functions

• Maintain a master campaign calendar that sequences all activity across channels and markets, ensuring coherence and avoiding audience fatigue or message conflict

• Run campaign kick-off and status meetings, tracking deliverables, dependencies and deadlines across a complex multi-team environment

• Ensure localisation and adaptation of global campaigns for relevant markets and feeder regions, working closely with Area Marketing Directors

• Support agency relationships, providing briefs, feedback and quality control at every stage of production in alignment with senior direction

3. Content, Creative & Channel Direction

• Brief and direct the content engine — defining what content is needed by campaign, channel, audience segment, funnel stage and market

• Ensure creative output is on-brand, compelling and fit for purpose across all formats and touchpoints, from hero campaign assets to channel-specific executions

• Champion destination-led, aspirational storytelling that connects emotionally with guests and differentiates RHG from competitors

• Oversee asset production timelines in partnership with the Creative Service Desk and agency partners, ensuring on-time delivery across all channels

4. CRM Integration & Audience Personalisation

• Partner with the CRM team to build audience segments and define targeting logic for each campaign — leveraging Customer DNA data

• Ensure campaigns are personalised at scale, with the right message reaching the right member at the right moment across owned channels

• Work alongside the loyalty team to integrate Radisson Rewards mechanics — promotional points, tier benefits, member-exclusive offers — into campaign strategy and communications

• Flag audience overlap or message fatigue risks and work with the CRM team to resolve them

5. Measurement, Reporting & Performance Analysis

• Define KPIs and measurement frameworks for every campaign before launch — covering channel, content, audience and commercial performance

• Produce clear, timely post-campaign reports that communicate performance against objectives, highlight key learnings and provide actionable recommendations

• Analyse performance at granular level: by channel, by creative format, by subject line, by audience segment and by market — identifying what worked, what did not and why

• Prepare and present campaign performance reports for internal stakeholders, communicating results clearly and with commercial context

• Manage campaign budgets with rigour, tracking spend versus plan and ensuring maximum return on marketing investment

6. Continuous Optimisation & Test-and-Learn Culture

• Build a systematic test-and-learn approach into every campaign — testing creative variants, subject lines, offers, timing and audience segments to continuously improve performance

• Ensure winning assets, formats and approaches are captured and fed back into the brief for future campaigns, building institutional knowledge over time

• Drive ongoing improvement in campaign effectiveness, reducing cost-per-acquisition and increasing revenue per send, CTOR and direct booking conversion

• Champion the use of data and analytics to move from intuition-led to evidence-led campaign decisions

7. Competitive Benchmarking & Market Intelligence

• Maintain a structured and ongoing view of what competitors are doing across campaign strategy, creative execution, channel mix, promotional mechanics and loyalty communication

• Benchmark RHG's campaign performance and marketing approach against direct competitors and best-in-class brands outside hospitality

• Track emerging trends in digital marketing, consumer behaviour, content formats and technology — bringing relevant insights back into campaign strategy

• Share competitive intelligence with senior stakeholders in a structured, regular format, identifying opportunities and risks for RHG's marketing positioning

Roles/Responsibilities

• Lead integrated campaign planning — translate commercial priorities into go-to-market plans with defined audience, channel mix, timing and KPIs.

• Orchestrate cross-channel execution — coordinate delivery across email, push, paid, social, OTA and in-hotel, as the day-to-day hub for all teams and agencies.

• Own the campaign calendar — sequence all activity across channels and markets to ensure coherence, avoid fatigue and keep every workstream on brief.

• Brief content and creative — define what is needed by channel, segment and funnel stage; ensure assets are on-brand and delivered on time.

• Activate CRM and personalisation — partner with the CRM team to build audience segments using member tier, recency, intent and Customer DNA data.

• Measure and report — define KPIs upfront; analyse performance at channel, content and audience level; turn findings into clear stakeholder recommendations.

• Optimise continuously — run systematic A/B testing across campaigns; feed winning formats back into future briefs to improve CTOR, conversion and revenue.

• Monitor competitors — track what our competitor set are doing across campaigns, channels and promotions; bring intelligence into planning.

· Proven experience in 360 integrated campaigns management (both online and offline channels)
· 6–8+ years in marketing roles with progressive seniority, ideally within travel, hospitality, leisure, retail or consumer brands
· Proven track record leading integrated B2C marketing campaigns end-to-end, from strategy through to measurement
· Experience managing campaign delivery across multiple channels and markets simultaneously
· Demonstrable success in driving direct booking growth, revenue uplift or audience engagement through campaign activity
· High exposure to organizations where ecommerce plays a vital role in strategy deployment
· Positive energy and capacity to motivate
· Strong leadership, capacity to influence and manage stakeholders.
· Strategic vision, capacity to anticipate trends.
· Analytical thinking and financial rigor.Minimum education: Bachelors Degree in Marketing or associated fieldsMinimum experience: 6+ years of experience in campaign managementLanguage skills: Very good command of written and spoken English

Why Join Radisson Hotel Group?

Live the Magic of Hospitality - Be part of a team that creates exceptional experiences and memorable moments every day. Let your Yes I Can! spirit shine as you bring hospitality to life.

Build a Great Career - No matter your background or experience, we invest in your growth, learning, and career development—helping you reach your full potential.

Experience the Team Spirit - Join a workplace that’s inclusive, fun, and meaningful. We celebrate diversity, support one another and foster a sense of belonging through our Employee Resource Groups and inclusion initiatives.

Lead with Your Ambition - Your ideas, passion and drive matter! We empower you to make a difference—in hospitality, your community and beyond.

Enjoy Global & Local Perks - No matter where you’re located, you’ll enjoy exclusive global benefits - like special hotel rates for you and your loved ones at our hotels worldwide. Plus, you’ll have access to local perks and rewards tailored to your country, making your experience even more rewarding!

Enjoy benefits such as - up to 53% off your stay as a Team Member at over 1,500 Radisson Hotels worldwide
Guaranteed minimum of 30% off for your Friends & Family
Exclusive Discounts on Breakfast, Food & Beverage, Spa and more

Join us in shaping the future of hospitality! If you’re ready to bring your talent, energy, and passion, we’d love to hear from you.

Apply now and let’s make every moment matter.

We welcome applicants from all backgrounds, abilities, and experiences. If you need any adjustments during the application process, please let us know.

The description of functions is merely indicative and not exhaustive. Accordingly, the employee shall perform any other duties inherent to the labour position and their professional group, in accordance with the company's directives.