Director of Sales and Marketing

Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,460 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.

PRIMARY OBJECTIVE OF POSITION

Job Summary:       

Reporting to the on-property Commercial the role provides strategic guidance to establish and drive all sales including but not limited to M&E and Food and Beverage, Events and other operating departments, promotional and product development programs, targeted toward existing and new markets, with full accountability for achievement of annual revenue budget.

The job incumbent should be active, proactive, and achieve results. All work to be carried out in line with the hotel’s guidelines and sales business plan, and RADISSON Hotel Group’s corporate guidelines and service concepts.

As the DOSM, you will be responsible for developing and implementing sales and marketing strategies to drive revenue and increase brand awareness

You will oversee a team of sales and marketing professionals and work closely with other departments to ensure a cohesive approach to achieving our goals. 

This is a full-time, permanent position.

TASKS, DUTIES AND RESPONSIBILITIES

MAXIMISES HOTEL REVENUE ACROSS KEY CUSTOMER SEGMENTS

REPORTING SCHEDULE

• Ensure own function operates within cost restraints
• Maintains effective internal and external communication.
• Prepare proposals that are geared to maximize profit while satisfying guest needs.
• Utilizes the “Consultative selling” sales techniques.
• Contacts in-house guests to foster additional business, repeat bookings, or referrals to other Radisson Blu hotels

Sales Responsibilities

• Drive and ensure the implementation of the annual commercial plan to achieve annual business objectives.
• Be responsible for overseeing commercial strategies for the hotel, managing the assets by connecting strategy and business processes. Business processes should be designed to impact all revenue streams, including a focus on Rooms, Catering, Food & Beverage and Marketing.
• Lead, manage and monitor all day-to-day sales activities of the Sales Team members with focus on developing strategic value-based outcomes that enable the achievement of sales objectives.
• Lead the preparation of regular business reports including Weekly reports, monthly reports, annual goals and targets,
• Monitor the achievement objectives and goals and takes appropriate action to correct shortfalls versus the strategic plan.
• Manage and drive all key business segments for the property and in close collaboration with Revenue Management.
• Manage key and niche accounts across the main segments and execute account plans to key clients within these segments.
• Execute and attend client events, trade shows and sales missions to maintain, build and develop key relationships with clients across domestic, regional and international markets.
• Track and measure productivity of key Sales managers to develop sales programs and initiatives.
• Understand and contribute to overall revenue management initiatives and strategies to ensure every revenue opportunity is maximized.
• Assist teams to ensure all relevant regional and corporate SMDL opportunities are maximized with particular focus on Web Direct, Loyalty, Sales and Digital with relevant KPI’s.
• Develop and implement sales and marketing strategies to achieve revenue goals and increase brand awareness
• Lead and manage a team of sales and marketing professionals, providing guidance, support, and training as needed
• Work closely with other departments, including revenue management, operations, and finance, to ensure a coordinated and effective approach to sales and marketing efforts
• Develop and maintain relationships with key clients, including travel agents, corporate clients, and event planners
• Conduct market research and analysis to identify new opportunities and stay informed on industry trends and competition
• Plan and execute sales and marketing campaigns, including advertising, promotions, and special events
• Monitor and analyze sales and marketing data to track performance and make adjustments as needed
• Prepare and present reports and presentations to senior management on sales and marketing efforts and results
• Manage the sales and marketing budget and ensure resources are allocated effectively to achieve goals
•  Stay up to date on the latest sales and marketing techniques and technologies, and make recommendations for their implementation

PR & Coms Responsibilities

• Establish and maintain relationships with industry influencers and key strategic partners.
• Marketing & Digital Responsibilities
• Contribute to the success oof the property marketing, communications activities ensuring information flow
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
• Leadership
• Ensure optimization of the team’s job scope and resources deployment.
• Develop a sales learning culture through mandatory defined sales training modules for Sales & Non-Sales talent.
• Be the leader for driving the Commercial Excellence Scorecard, sharing best practice, Commercial KPIs: RGI, Web Direct, SAP Sales Cloud and Loyalty Contribution
• Develop and establish an experienced and successful team.  Ensures a challenging and exciting environment to encourage full career development and personal growth.
• Ensuring that all policies and procedures as well as company standards are in place and functioning effectively, and contracts are set in accordance with the legislation and the company standards.
• Ensure consistent use of tools to drive consistency across the region (i.e Commercial self-audit tool, Commercial Plans).

Knowledge and Experience

• Minimum of five years’ experience in similar roles in the hotel industry in a sales Management position, preferably DOSM
• Prior team leadership experience is a must.
• Experience of African market in hospitality market is a must
• Strong understanding of Sales, Marketing, Distribution, Revenue and Loyalty concepts.
• Strong understanding of market influences and impacts on supply and demand.
• Fluent in written and spoken English, French and Kinyarwanda (other languages desirable).
• Qualifications
• High attention to detail in fast-paced environment.
• Strong presentation, negotiating and influencing skills.
• Analytical/Critical Thinking - The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems.
• Flexible, able to embrace and respond to change effectively.
• A coaching leadership style.
• Developed emotional intelligence for effective communication and relationship management.
• Ability to work independently with strong initiative in a dynamic environment.
• Self-motivated and enthusiastic.

- Able to understand and work within Country culture

Why Join Radisson Hotel Group? 

Live the Magic of Hospitality - Be part of a team that creates exceptional experiences and memorable moments every day. Let your Yes I Can! spirit shine as you bring hospitality to life. 

Build a Great Career - No matter your background or experience, we invest in your growth, learning, and career development—helping you reach your full potential. 

Experience the Team Spirit - Join a workplace that’s inclusive, fun, and meaningful. We celebrate diversity, support one another and foster a sense of belonging through our Employee Resource Groups and inclusion initiatives. 

Lead with Your Ambition - Your ideas, passion and drive matter! We empower you to make a difference—in hospitality, your community and beyond. 

Enjoy Global & Local Perks - No matter where you’re located, you’ll enjoy exclusive global benefits - like special hotel rates for you and your loved ones at our hotels worldwide. Plus, you’ll have access to local perks and rewards tailored to your country, making your experience even more rewarding!  

Join us in shaping the future of hospitality! If you’re ready to bring your talent, energy, and passion, we’d love to hear from you. 

Apply now and let’s make every moment matter. 

We welcome applicants from all backgrounds, abilities, and experiences